Rules to follow to get the best memorable impact from your exhibition stand-2
Thursday, 23 February 2017
It’s a fact we no longer live in caves and lighting tends to be bright enough to see clearly today however our brains are still programmed albeit sub consciously to react according to rules that have evolved over many tens of thousands of years. Which leads us on to rule number 2.
#2 Rule Number Two: Above all First Impressions Matter.
Yes it’s an old saying but it really does matter and there is plenty of evidence around to support that; just Google first impression matter and over a million search results are sent back, but basically they all say the grey matter between our ears has been honed over 1000’s of years to react quickly and remember visual impressions mainly to survive. React to danger, react to food sources, react to friend or foe, these are deep rooted and we can’t help but sub consciously react to visual stimulation, it’s in our genes!
In the world of exhibition this sub conscious is hard at work and we do not even realise it. If your audience gets the wrong idea or a danger colour is used and triggers the flight response then your stand will not be visited. The first impression must appeal to the primitive instincts to draw them in.