Exhibition Hints, Tips and Useful InfoPigs Can Fly!Monday, 9 February 2015 ![]()
We all know them, the people in life that come out with the most ridiculous statements, and what do you do? Roll your eyes and walk away? Well 99% of us do… But have you ever noticed how so many companies fall in to this trap with their marketing? This couldn’t more true at some exhibitions I have visited in the past. So many companies design their entire stand around advertising the new, all singing all dancing features, that they forget the basic principle of selling…you need to find out what the customer wants and give it to them. If you are making outrageous statements all over your stand before you even get to speak to the customer, you have little to no chance of ever making a sale, or even having a conversation for that matter. The key to avoiding this is follow these simple, yet incredibly effective steps.
http://www.inc.com/ss/5-tips-for-writing-an-effective-slogan http://fizzle.co/sparkline/unique-selling-proposition http://www.marketingnerd.co.uk/how-to/writing-a-marketing-strap-line-that-means-something/ A little tip! If you are struggling to get inside the customers mind then print a pair of foot prints out, put them on the floor and physically step into “the customers shoes”. It may sound silly, but the act of physically stepping on to the footprints and into the customers mind will help you really get to grips with the concept! I will leave you with this thought. Whatever you do, do not make outrageous unbelievable statements, people see right through them, whether they are verbal, written, or printed on an exhibition stand. Be honest clear and concise with your message and you should have no problems making your next exhibition the most successful yet! Need your very own exhibition stand design? We offer a completely free, no obligation design service. Follow this link for more details!
http://www.plus-exhibitionstands.com/free-exhibition-stand-design.html |
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