Trade show display booths have to be designed keeping in mind the company’s marketing objective, budget, and the audience profile. The trade show stands should occupy the optimum space in the booth without creating a lot of clutter. The trade show displays should be interesting and interactive to arouse the interest of the prospects. These tools are very powerful and can single-handedly determine the success of a trade show. The various trade show displays include pop up displays, banner displays, and modular exhibition stands. The trade show stands should be made of sturdy, lightweight material that affords ease of transportation.