There are several benefits of using banner advertising. It is a great method to draw attention to a special feature, such as a new or discounted item in a store. Banners and signs are also easier to fit in a space which might not allow for a rigid and more expensive display sign. It is also a great option when you require an inexpensive temporary form of advertising. Finally, since banner printing can be done on long lasting, durable material, the banners can be easily cleaned and re-used for a long period of time.