Companies utilise exhibition stands with the aim of boosting sales and enhancing profit. To attain this though, companies needs to attract more visitors to spread awareness amongst the potential customers.
Some common uses of exhibition stands include:—
• Promoting newly launched products
• Reinforcing existing relationships with customers and clients
• Reminding customers about the company and its products
To achieve these aims, you need to promote your participation in an exhibition. Here are few tips o doing this effectively:
Promoting before the exhibition
Market your participation as much as you can. The best way to do it is through different methods of advertising. Print advertising is a cost-effective way of letting people know about your exhibition stand. You can advertise in newspapers or print brochures, giving details about what your exhibition stand will be about.
If your company is well known in the market and you are simply participating to strengthen your existing bond with customers, then sending personal invitations is the best way to make them visit your display stand.
Promote your display stand at exhibition
The next step is to attract the visitors to your stand, therefore promoting it on the day of participation is also important. You can distribute pamphlets that direct visitors towards your exhibition stand – these pamphlets can include your display stand number and what visitors can expect.
Making the stand attractive by using lights and eye catching colours is also a great way to draw attention to your stand.
Follow these tips and successfully promote your exhibition attendance.