All major companies have yearly business and marketing plans, and many company activities revolve around these plans. Firms also set a marketing budget for their marketing and promotional activities.
In their marketing plans, the company may decide to participate in a trade exhibition. This decision will depend on what the company wishes to gain from the exhibition in terms of profit.
Trade exhibitions are industry specific, and networking is very important. With the right networking, a company can create useful contacts by interacting with contemporaries and customers.
Real sales and sales leads
Participating in a trade show and setting up attractive exhibition stands can increase your chances of getting new orders, thus increasing your sales. Visitors attending trade shows mean serious business and some of them will sign up straight away. Even if you don’t manage to make any sales, there are ample opportunities for you to identify potential leads for your business.
You can interact with those who visit your booth and take their contact details. You can follow up on these leads via phone calls or personal visits by your sales staff.
At a trade show, many companies will be exhibiting their products. You as an exhibitor can observe and analyse what your competitors are offering to the customers.
Taking part in various exhibitions can help you keep up with the latest trends and innovations in the industry.