Archive for November, 2010

Pop up stands – Excellent for various exhibition shows

Tuesday, November 30th, 2010

Are you taking part in an upcoming trade show? Do you want to attract the attention of the potential customers present at the show? If yes, then you need to buy the latest pop up stands because they are known for being excellent promotional tools. With the help of pop up stands, you can easily display your business goods to your target audience.

Why should you buy pop up display stands?

Due to increasing business competition, many traders are buying pop up displays to market their brand. These stands are designed in such a manner that they offer enough space for their users to display their messages. They are also known for being portable which means you can use them at more than one event.

Where can pop up stands be used?

The best thing about pop up stands is that they can be used at various events and places such as meetings, conferences, reception areas, retail stores and exhibitions. In some situations, these stands can also be used at road shows.

What types of pop up stands are available today?

To fulfil different needs, two different types of pop up stands have been introduced by the manufacturers. These include fabric pop up stands and graphic pop up stands. Graphic stands are made using an expanding frame which holds the banner to attract the attention of the customer. Fabric stands are made from Velcro-based display panels which provide a bigger area to display your wares.

If you have decided to buy a pop up stand for your next show, you must consider the nature of the show and the size of the show.

Why should you use modular display stands at exhibitions?

Tuesday, November 30th, 2010

Display stands are an integral part of trade exhibitions. Companies use different display stands to create an attractive trade booth. Modular display stands are preferred by many exhibitors.

Modular display stands

Modular display stands are preferred by many, as they provide a great degree of versatility for exhibiting products. Modular display stands come in a number of different types so the exhibitor can choose one that fits his budget as well as the requirements of the company. A good thing about modular display stands is that they can be used for a range of events like trade shows, conferences and trade fairs. A cloth panel with anodised aluminium frame is used to make modular display stands. This makes the whole procedure of manufacturing display stands cheap and also faster.

Types of modular display stands

A common example of modular display stands is the linear portable display stands. The kits that come with linear portable display stands can be assembled to suit any purpose and the company can display attractive graphics to garner the attention of the target audience. Another benefit of using these display stands is that they are portable and can be conveniently carried to any location. Hence, they can be used at multiple trade exhibitions. This makes them a cost-efficient accessory to buy.

Another type of modular display stands is the linear curved graphic panel kits. They have attractive and stylish images and hence they stand out from the rest of the crowd.

Modular display stands can be used in different places. Smaller sized modular display stands can be used at shopping centres for promoting events or they can be used by any retailer to advertise their product and brand to a larger audience. Modular display stands are also used at airports to create big signboards. They are also used at conferences for effective presentations.

Two types of popular exhibition stand

Monday, November 29th, 2010

Your company may have participated in trade exhibitions a number of times before. Each time, your company has to look after different things like renting booth space, getting exhibition design accessories and arranging exhibition stands during the organisation process.

Exhibition stands should be chosen wisely as they go a long way in determining how successful your participation is. There are different types of exhibition stands that can be utilised. Some of these are explained below.

Traditional exhibition stands

A traditional exhibition stand has been used by exhibitors for many years and they continue to remain a popular choice for exhibitors. They are easy to function and simple to set up. You do not have to be a trained professional to set up a traditional exhibition stand. Two long rods are firmly fixed into the ground to construct a traditional exhibition stand. The space created between these two rods acts as a platform to hang the banner. Traditional exhibition stands still remain popular and have not been affected by the newer varieties of exhibition stands that have forayed onto the market.

Literature exhibition stands

When you want to display a lot of literature about your company or the products, then you should invest in literature exhibition stands. Literature stands comprise of many small compartments and resemble a movable bookshelf. You can display different types of literature like catalogues, brochures, product manuals, guides and similar items. Having a literature stand helps your company to increase brand awareness and also aids in better recall of products. The trade audience can take different literature material along with them. They can refer to it whenever they are looking to buy your products.

Trade exhibitions- the benefits and types of display stands used

Monday, November 29th, 2010

Your company will look for different cost-effective ways to market your goods and services. You would always want the advertising message to reach the target audience in a cost-efficient way. Though conventional means of advertising are effective to create the right impact, they do not provide an opportunity for your company to interact directly with customers. Participating in trade exhibitions provides benefits to all parties. These are explained below.

Benefit to the exhibitor

As an exhibitor, you get a chance to display your products to the audience. The trade exhibit that you set up goes a long way in creating the desired impact. You can have an interesting and an engaging trade exhibit. This way, you not only attract the audience but can get valuable feedback for your products. You can also see what your competitors are exhibiting and how they are doing it.

Benefits for the audience

The audience is exposed to a variety of products before they are launched on the market. They can compare different products and form an opinion about them. If they do not like a particular product, they can voice their displeasure to the exhibitor.

Different types of display stands are used at the exhibition. Some of them are explained below.

Pop up display stands

Pop up display stands look innovative and are simple to set up. Once they are set up, their attractiveness is enhanced.

Roll up display stands

Roll up display stands are the basic ones of all display stands. Operating them is also simple. The banner is attached to the stand and it can be easily rolled up and down.

Literature display stands

Literature display stands are used to display different types of literature about the company.

Exhibition stands – popular types available today

Thursday, November 25th, 2010

Due to increasing competition in the business world, various companies are participating in the exhibitions. If you are searching for new ways to advertise your services and products then exhibition shows could be ideal for you. With exhibitions, you can directly communicate with potential customers and increase sales.

If you have taken part in exhibitions or trade shows before then you will know the importance of display stands. This importance is one of the main reasons why display stands come in different sizes and designs. Out of the many options, banner and pop up stands are preferred by many exhibitors.

Banner display stands

This kind of stand is seen in all types of events and shows. This is because they help in grabbing the attention of visitors. To satisfy different requirements, these stands come in different sizes.

At present, these stands are also available in different styles, so you can select the type which best fulfils your business needs.

Pop up display stands

Pop up display stands are preferred by many business owners. These stands provide space for placing business products and information. As they are lightweight, pop up stands can be easily transported from one event to another.

These stands are some of the most versatile and functional stands available.

Utilise custom exhibition stands to obtain the desired results

Wednesday, November 24th, 2010

Are you planning to promote your goods and services via exhibition stands? If yes, then you would benefit by opting for custom made exhibition stands. Exhibition stands will augment the success of any marketing or promotional campaign. Custom exhibition stands are commonly used at trade shows, fairs and exhibitions.

Why use custom exhibition stands?

Custom exhibition stands help the organisation to portray the desired image to the target audience. This image plays a vital role since any sort of further interest or inquiry depends upon the projected image. This is the reason why an attractive, visually appealing and professional stand is required for creating the perfect impression. You are probably wondering about the reason behind opting for custom exhibition stands. Custom stands perfectly meet the requirements of users and this cannot be achieved with any other ordinary stand.

Benefits of using custom exhibitions stands

Custom exhibition stands provide a greater degree of flexibility to users. For instance, these stands can be easily set up, rearranged and adjusted to suit the available space. Moreover, they can be detached and transported from one place to another with ease. Custom exhibition stands can be stored away when not in use. Besides these features, custom stands are also perfect for promotional campaigns. For instance, an attractive logo will certainly suit a custom stand.

Custom stands are available in many different patterns, designs, varieties and styles. It is for this reason that users can modify the characteristics on the basis of their budget and requirements. Use exhibition stands and obtain a competitive edge over your rivals.

Attending an exhibition? Opt for banner stands

Tuesday, November 23rd, 2010

Today, businesses all over the world are using different advertising techniques to increase their sales. This includes TV advertisements, billboards, radio jingles, etc. One of the most popular ways to market businesses is via exhibition shows. If you want to introduce a new range of products onto the market then exhibitions are ideal options for you.

Today, many exhibitors recommend banner display stands because they are light in weight and help you stand out from competitors.

Why to use banner stands over others

Once you have decided to participate in an exhibition and want to draw the attention of your customers then banners are ideal. Although banner stands are simple, they offer a great amount of space for hanging several banners. You can include details about your products and services on the banners and increase your sales. If you want to stand out from others then you have to be creative and unique.

Where can you use banner stands?

One of the best things about banner stands is that they can be used at exhibition shows, trade fairs and events. Moreover, you can also use them in shops to get the attention of passersby. As banner stands are flexible in nature, they can be used for various kinds of products and services.

What kinds of banner stands are available today?

If you are planning to buy new banner stands then you have to consider different types such as roller banner stands and X and L-shaped banner stands. You can choose those which match your tastes and requirements.

Exhibition displays – helping your company stand out from its rivals

Sunday, November 21st, 2010

People are always looking for shopping places that can offer them a huge array of products and services. Whether it is items for the home, gifts or for themselves, the regular customer always prefers shopping areas that have a large selection to choose from. This makes exhibitions one of the best places to go to if you are looking for certain items.

How companies advertise their products at exhibitions

While these events may be great for consumers, they are one of the most trying times for companies. This is because there are hundreds of rivals exhibiting in the same place and targeting the same audience. For this reason, it is important that these companies have a good strategy to help them promote and advertise their products effectively. One of the best ways to do this is through the use of exhibition displays.

Exhibition displays are mostly booth like structures that are meant for launching and promoting products and services effectively. Companies often have custom made exhibition displays so that a difference is established between themselves and their rivals.

The elements used in exhibition displays are what attract potential customers to companies and their products. It is for this reason that companies have to invest in these tools if they want to experience a successful exhibition. Fortunately, exhibition displays are quite affordable for most companies.

The three popular types of display stand for exhibitors to use

Saturday, November 20th, 2010

When your company participates in a number of trade shows and conventions, it is important that you select the right display stands. Display stands are chosen keeping in mind the reason for exhibiting and the company’s marketing goals. Budgets can also determine what type of display stands you choose. Some of the common types are explained below.

Modular display stands

Modular display stands have caught the eye of many exhibitors. Typically a modular display stand consists of many small components that are attached together to create the whole stand. Some common types of modular display stands are table top displays and point of purchase displays. These are used by many exhibitors.

Traditional display stands

Traditional display stands have been in use for a long period of time and they are still a preferred choice for many exhibitors. They operate via a simple mechanism. Typically, a traditional stand consists of two rods that are fitted in the ground. There is space between these two rods which is used to hang the display banner. Their popularity has not declined with the invention of newer display stands and they still remain a widely accepted choice.

Literature display stands

Literature display stands are a type of stand used with a particular purpose in mind. They act as portable book shelves with many small compartments. Companies make use of a literature display stand to display various types of literature. It could be brochures, catalogues, product guides, manuals or similar types of written material. They are effective in creating a long-lasting impression on trade show visitors.

Why banner stands are currently the most popular advertising tools

Friday, November 19th, 2010

Businesses all over the world have been using many different techniques to effectively convey their messages to people. From announcements to posters, almost every form of advertisement has been used to make audiences aware of companies, their products and services. There have been many breakthroughs in terms of effective advertising methods. One of the most effective and widely used advertising tools is the banner stand.

Helps creative advertising

Advertising is all about creativity that can draw the attention of potential customers and this is exactly why banner stands are used. With banner stands, companies can promote any product or service in the best possible manner. This is because banner stands allow businesses to plan and develop their ideas and creativity in a way that will garner the attention of visitors. Whether it is images or text, companies can include what they want on banner stands to sell products or ideas.

Can be used in different locations

Another feature that makes banner stands one of the most effective advertising tools is that they can be used just about anywhere. Banner stands are so flexible in their appearance, they can be used at trade shows and exhibitions to promote and sell all manner of products and services. They can also be used as simple tools for projecting thoughts or ideas at conferences or in companies.

The best part about banner stands is that they are available in a wide range of styles and designs. Most banner stands are easy and quick to set up as well as being cost effective. All these features make banner stands one of the best advertising tools available today.