Archive for August, 2010

Vital things to keep in mind before attending an exhibition

Wednesday, August 18th, 2010

Companies have high expectations when they participate in trade shows and exhibitions, as they want to make the best use of the available exhibition space to get the right information across.

People attending exhibitions are knowledgeable and are always looking for detailed information about the various products and services on show. They take time out of their busy schedules to attend exhibitions, and are looking for the relevant information without having to waste any time.

As an exhibitor, you have to plan well in advance. The following points will help you to get better results from your exhibition participation.

Stand set-up

The exhibition stands that you set up at your trade booth should effectively display information about the exhibited products and services. Your exhibition stand should highlight any key features of products such as their size, content and overall appearance.


You can give presentations about your company and the products and services on exhibit. Effective presentations keep the audience engrossed- which will help them to gather a great deal of information about your offerings.

Trained sales staff

If you have well trained sales staff at your booth, your chances of getting orders could dramatically increase. Sales personnel should have extensive knowledge about your products, and be prepared to answer any questions.

Spend a little time planning your next exhibition and you will certainly reap the rewards.

The different exhibition stands available and some of their unique features

Tuesday, August 17th, 2010

When your company has decided to participate in a trade exhibition, you have to take care of a lot of things. Choosing the right exhibition stand for your trade display is important. You should select an exhibition stand depending on your budget and your marketing needs. Selecting the right exhibition stand can help you to maximise the benefits of attending a trade exhibition.

There are different types of exhibition stands to choose from. Some of the popular varieties of exhibition stands are as follows:

Literature stands

Literature stands are specialised types of exhibition stands that serve a particular purpose. Companies use literature stands to set up displays of different kinds of literature. A literature stand resembles a portable book-shelf. The exhibitor can place different types of literature like brochures and catalogues on these shelves.

These stands are effective in creating a long-lasting impression on trade visitors.

Traditional stands

Traditional stands have been used for years as their operation is simple and hassle-free. Traditional stands consist of 2 rods that are firmly placed in the ground. The free space created between these two rods is where the exhibit is placed. Traditional exhibition stands are still popular among exhibitors.

Modular display stands

Modular display stands are versatile in their application. This makes them the preferred choice among many of the exhibitors at a trade show. There are a number of components that are attached together to create a modular display stand. Point of purchase and tabletop displays are some common types of modular display stands.

Exhibition stands – The difference between custom and modular stands

Saturday, August 14th, 2010

Exhibitions stands play an important role in promoting the newly launched products of a company. And, many organisations that plan and organise a trade show, opt for custom designed exhibition stands. On the other hand, companies that have a tight budget can opt for modular stands. These companies can print suitable graphics and then put them on the stand.

Modular display stands for business owners

Experienced business owners are aware of the fact that exhibitions are not a one time event. Businesses will have to organise exhibitions for any new products that they launch. Cost cutting measures play an important role for smaller businesses and hence modular exhibition stands are ideal options as they are cheap and easy to store when not needed. Modular display stands can also be easily assembled and dismantled compared to other types of stands.

Custom exhibition stands give you an advantage

Custom exhibition stands can be designed according to the needs of the company. And a display stand with your company’s logo and brand name will attract the attention of the target audience. These stands can also be made according to the needs of the company. The most notable aspect of this type of stand is that there is a model available for any size of budget. A custom designed exhibition stand will also increase the chances of the company gaining a new customer base whilst at the exhibition.

Exhibitions are all about the quality and the presentation of the product. So you need to make sure that the stand is unobtrusive yet informative.

Outdoor banner stands – An easy way of attracting visitors

Friday, August 13th, 2010

Outdoor banner stands are comparatively bigger than other exhibition stands. And, outdoor banner stands can be easily customised. They can give a personalised look to your stand, giving it a unique look amongst many brands. Here are few tips on how to utilise these stands to the fullest:

Choose the perfect location

Outdoor banner stands are attractive and can entice visitors easily. The only thing one should do to make these stands look even better is to select a good location for them.

You cannot place a stand in a corner and then expect visitors to notice it. It does not matter how big your display stand is, if it is placed at an inappropriate location it is going to be a waste of time and effort.

Add few more things

Lighting is not needed at outdoor exhibitions as they are often held during the day. However it can be an advantage for the exhibition to held at night time. Proper use of lighting can then completely change the look of your display stand. A combination of different display stands and accessories can also make the exhibition booth look appealing and well-organised.

Daytime exhibitions can need other attractions like LCD monitors and small promotional gifts to take home. This will leave a mark on the visitor’s memory. Demonstrations on the LCD monitors can give a better understanding of your product, letting the customer recall it easily.

Use pop up displays and attract the right attention

Wednesday, August 11th, 2010

Exhibitions and trade shows are part and parcel of many modern businesses. Trade shows and exhibitions can help in building a good rapport with potential customers as it allows consumers to try products without having to buy them first.

The designs used in exhibition stands play an important role in the success of your exhibition, so select a simple yet good quality display stand.

Pop up display stands are some of the most commonly used stands in exhibitions, as they stand out in a crowd and are very attractive.

Pop up display stands are available in many shapes and sizes and can be used indoors as well as outdoors. They are cost efficient, can be reused and are very durable.

Materials used in pop up stands

Pop up stands can be made either from plastic or aluminium frames. They are both lightweight and can be transported easily.

Easy to install and dismantle

As pop up display stands are so lightweight, they can be easily assembled. Dismantling them is also not an issue and can be easily achieved.

Opt for pop up display stands if you want to experience success at your trade show.

Useful tips for selecting roller banner stands

Tuesday, August 10th, 2010

Participating in an exhibition is one of the easiest ways of creating brand awareness, and they let you communicate directly with your target audience. This builds relationships, resulting in long-term loyalty and repeat purchases. There are a few factors to consider if you want to emerge successful in exhibitions and trade shows though, and display stands are one such important factor.

Selecting an appropriate display stand is of the utmost importance when you want to reach your target audience. Roller banner stands are cost-effective options which have worked for many businesses.

Here are a few tips on how to select your perfect roller banner stand:

Travel Requirements

Roller banner stands are a cost-effective option when you need to travel frequently. They are easy to assemble and transport. It is important that you consider the quality of banner stands before purchasing them though, as a low quality stand is more prone to damage during transportation. It is better to invest more and purchase a high quality product.

Type of Displays Used

Consider the type of displays you are going to hang before purchasing the stand.

A variety of these stands are available on the market, ranging from broad to narrow stands to short to tall display stands. Keep in mind that you can’t mount a tall display on a shorter stand or a narrow display on a broader stand. This will ruin the look of your exhibition stand as well as the display.

Roller banner stands are indeed a good investment for any modern business.

Exhibition displays – Attract the target audience to your exhibition booth

Tuesday, August 10th, 2010

Exhibitions and trade shows are the best means to launch the products and services offered by your business. If you want to promote your brand and the services you offer, you need to use the best and effective display means. When looking forward for the best advertising solutions, exhibition displays are the best options.

Using exhibition displays, you can easily enhance the presentation of your booth design. The exhibition displays lure prospective customers to your trade show or exhibition booth. They also allow customers to get familiar with the upcoming and existing products and services offered by a business.

When it comes to advertising your products and services, you need to present them in an attractive manner. This can be easily achieved by using exhibition display stands. If your exhibition booth is presentable and eye catching, it will definitely attract more visitors to your exhibition booth.
Advantages of using exhibition displays

  • Improves the overall presentation of your booth
  • Creates a centre of attraction
  • Allows you to successfully manage the complete range of products
  • Makes it easy for customers to select the right products
  • Enables you to make proper utilisation of the available space
  • Keeps the surrounding well supervised and clean

There are many unique exhibition display equipment available to choose from. Using exhibition display stands, you can make your trade show booths more informative and presentable. With an extensive range of sizes, shapes and colours of exhibition displays available, you can select the one depending on your budget and requirements.

Banner stands – give a unique look and feel to your display

Monday, August 9th, 2010

Banner stands are undoubtedly one of the best and most effective advertising tools you can use for promoting your goods and services. They are mostly found in exhibitions, trade shows and other promotional events. Depending on the type of products you want to advertise, you can select a location and use banner stands to convey your promotional message to your prospective customers.

The main purpose of advertisement is to make the target audience familiar with the products and services offered by a business. By advertising your products and services in the best possible manner, you can attract a lot of customers to purchase your goods. If you are taking part in a trade event like a trade show or exhibition, using banner stands you can advertise and attract potential customers towards your trade show booth.

Banner stand advertising is one of the simplest means to get into the notice of your target audience. Many businesses have found banner stands to be an effective and economical advertising medium compared to radio and television advertisement.

What are the benefits of using banner stands?

Banner stands are economical, lightweight and portable advertising solutions. They are easy to install, dismantle and carry from one place to other. You can use banner stands at many different events to advertise your goods and services. If you do anything that is unique, you can surely catch the attention of the spectators.

Due to all the above advantages, many businesses now use banner stands to convey their promotional message to the target audience.

Exhibition displays – cost-effective advertising solutions

Saturday, August 7th, 2010

Advertising is one way through which businesses can inform their target audience about newly launched products and services. Without proper advertising, your target audience cannot come to know the goods and services you offer. Promotional events like trade shows, conferences and exhibitions are the best places for launching and promoting upcoming products.

Exhibition display stands are one of the most preferred mediums through which you can convey your promotional message to your target audience. When you rent a space in a trade show or an exhibition, you must use the best display solutions to communicate your message to your prospective customers.

Banner stands and exhibition displays prove to be highly effective in all promotional campaigns. They are economical and come in different sizes, shapes, types and materials. This feature allows you to choose one depending on your budget and advertising needs.

Attract maximum customers with exhibition displays

If you want to generate more business and attract the maximum number of customers towards your trade show booth, using exhibition displays is the perfect solution. If your advertising is not up to the mark, your display may go unnoticed. Besides your promotional message and your products and services, you can even print your brand name, logo and other contact details.

Roller banner stands, retractable, telescopic and folding banner stands are some of the available options you can choose from. If you want to stand out from others and promote your products and services in the best possible manner, exhibition displays are ideal.

Banner stands – attract attention at trade shows

Friday, August 6th, 2010

If your business involves exhibiting your goods and services at exhibitions and trade shows, you must ensure that you use the best advertising means to promote your brand. Using inexpensive banner stands is one way you can increase the effectiveness of your brand and get your message across.

At events like trade shows and exhibitions, merely displaying products is not enough. You need to use the right advertising means that can get your promotional message across to your target audience. In order to display images and pictures, you need to make use of the right banner stands and exhibition displays.

Banner stands come in an extensive range of options including different sizes, shapes, materials etc. They are strong, durable and lightweight which allows you to carry them from one place to another. You can use these banner stands at different places like retail stores, exhibitions, hotels, road shows and at many other places.

Enhance your display with banner stands

Banner stands and exhibition displays truly enhance the overall appearance of your trade show booth. They can even be customised to suit individual requirements. If you want to attract potential customers to your trade show booth, you need to properly design the banner stands.

By designing the banner stands according to the tastes of your target audience, you can experience a competitive advantage. As banner stands can improve your marketing, you need to design them carefully.