Archive for July, 2010

What benefits do roller banner stands offer?

Friday, July 16th, 2010

Roller banners stands are stands that allow the banners to be rolled up when not in use.
They are easy to install, and you just have to unroll the banner and mount it on the stand which is drawn from the base.

Easy portability

The main benefit that roller banner stands offer is portability. They can be transported anywhere without any hassle as they are lightweight. Once the stand is assembled at its location, it will be a great device which will help to promote your products effectively.

Available designs

Roller banner stands come in many sizes and have unique features. Some even have in-built lighting systems. Special lighting will help in grabbing customer attention. You can also make use of impressive poster holders. These are made of aluminium or steel and are very sturdy. Some roller banner stands may have glass boards to protect the display from rain and dust.

Roller banner stands come for every budget and for every use. They can convey any message very effectively and are one of the best means to advertise and promote the services which a business offers.

Things to keep in mind before registering for a trade exhibition

Thursday, July 15th, 2010

Any marketer who wishes to enter any new market territory or who wants to expand its customer base has to do extensive research. Whatever product that manufacturers wish to sell, they may find a suitable trade exhibition that caters to their target audience.

Ideal platform
A trade exhibition offers an attractive platform for suppliers, retailers and customers to interact on a personal level. Retailers can keep a track of what their customers like and what they dislike. They can keep a track of customer grievances and suggestions. Trade exhibitions allow exhibitors to display their product offerings in real life environments. They also help in establishing new connections.

Entry is restricted to professionals
Trade shows are generally not open to the general public. Only concerned individuals are allowed to attend trade shows and exhibitions. This helps in the profiling of customers so manufacturers can easily learn what type of customers will be attending the exhibition depending on the products showcased.

After the exhibition
When leaving the trade exhibition venue, make sure that you have collected all the brochures and manuals of all products. Though some of them may not be of any use currently, you never know when your business will need them. All trade show websites have a list of exhibitors’ names and their contact information so you can contact them whenever the need arises.

Banner stands – a very effective advertising means

Wednesday, July 14th, 2010

Banner stands play a crucial role at places like exhibitions and trade shows. They are great solutions for people who are working on a low budget yet want to promote their products and services effectively. Banner stands are often used at places like exhibitions and trade shows in order to grab the attention of visitors.

When used properly, banner stands can be one of the best marketing tools, and they can work wonders for your business without you even having to say a word. Banner stands are one of the best ways of displaying the products and services offered by your business in an effective manner. With a variety of banner stands available, you must choose the style which perfectly suits your budget and your needs.

Some points to consider when using banner stands

If you want to make the most from your banner stands, you should place them at an appropriate place. If your banner displays are not properly placed, you won’t attract as many visitors to your booth. When using banner stands to convey your promotional message, make sure that the message is clearly visible. The font and colour used should be carefully considered.

Features of banner stands

• Flexible
• Convenient
• Available in different sizes and shapes
• Economical
• Lightweight

Banner stands are not only great for increasing the attractiveness of your display, but also an excellent means of showcasing your products and services in an effective manner.

Exhibition displays represent a great means to promote your brand

Tuesday, July 13th, 2010

Trade events and exhibitions are among the best means to help businesses to promote their products and services. If you are participating in an exhibition or trade show with the aim of showcasing your products, you must consider using the best display means like exhibition displays and banner stands.

Exhibition displays are convenient, reliable, economical and effective display means compared to other forms of advertising. They are also flexible, visually appealing and great ways to enhance your presentation at trade events. Using exhibition displays, you can easily convey your promotional message to your target audience.

Banner stands are special display tools that are crucial parts of communication between a company and its target audience. They are specially designed to increase sales at exhibitions. If you take part in exhibitions and trade shows quite often, you must consider using these display means.

Exhibition displays can be used at different places

Exhibition displays can be used over and again in different combinations, sizes and shapes. You can even customise the display to meet your specific requirements.

They are perfect to use at places like:

• trade shows
• fairs
• national events
• conventions
• showrooms
• retail shops
• hotels
• museums
• receptions

Pop-up displays, double-sided displays and retractable banner stands are other display means you can use for promoting your brand. If you have a low advertising budget and want to promote your brand in the most effective manner, exhibition displays are ideal.

Banner stands provide economical but effective displays

Monday, July 12th, 2010

If you want to ensure excellent sales of your products and services, you must advertise them in the best possible manner. Unless your target audience is aware about your brand and the products you offer, it can be extremely difficult for you to generate sales.

Traditionally, businesses use television and radio for advertising their products and services. If you are working on a low budget, banner stands are the most economical advertising means you can use. They can be used at different places like retail stores, exhibitions, trade shows, conference rooms, hotel receptions, shopping malls etc.

Many businesses participate in trade events and exhibitions with the aim of promoting their existing and upcoming products. If you are taking part in a trade event and want to attract potential customers towards your trade show booth, using banner stands can be very helpful.

Choosing the best banner stands

Banner stands come in different types, sizes and shapes and are made from different materials. This enables you to choose the one that best suits your display requirements. By using elegant and visually appealing banner stands, you can lure larger crowds towards your trade show booth.

Proper placement is important

In order to ensure maximum visibility of your display, you must ensure that you place your banner stands at an appropriate location. If you fail to do this, your display may go unnoticed.

When looking for means to promote your business in the best possible way, banner stands are effective and inexpensive options.

Tips to set up an attractive display stand

Sunday, July 11th, 2010

Using a proper display stand can increase profits by bringing new business to you.

Setting up a display stand is the first step of your participation in an exhibition. As they say, well begun is half done. If you start with an appropriate display stand the job is already half done. Here are few tips to set up a display stand in an attractive way.

The selection of a display stand

You cannot just choose any display stand for an exhibition as it can hamper the whole presentation. Adequate thought has to be given to what you are displaying before choosing a stand. A retail stand cannot be used to display brochures. Similarly, a pop up stand cannot be selected to display leaflets. The product and the stand used should be carefully matched. You need to select a display stand that goes well with the marketing strategy you have planned.

Lighting

Attractive lighting can make your stands look attractive. It is one of the factors which help you to grab a visitor’s attention instantly. Creatively used lighting can also help you directly focus on the points or benefits your product offers. For example, the benefits of a product can be displayed on one side of the poster, and you can use a spotlight to focus on the area where the benefits are of this are displayed.

Proper lighting and an appropriate display stand are two important aspects you need to pay careful attention to when participating in an exhibition. These two factors help a lot in grabbing visitors’ attention and attract them to your stand.

Advantages offered by exhibitions to organisations

Saturday, July 10th, 2010

Exhibitions are getting very popular. More and more organisations participate in exhibitions as they offer many benefits and fulfill the many marketing and promotional needs of the brand. A few benefits offered by these exhibitions are:

Promotion

Exhibitions are the best way to promote the brand. Companies spend an awful lot to promote a single product, but an exhibition is a cost-effective option as one display stand is all it takes to promote the brand. This method of promotion is very much beneficial to newly launched brands as it cuts down expenses and increases the rate of profits.

Direct communication

Exhibitions let you communicate directly with your target audience. This direct communication gains the audience’s trust, hopefully turning them into loyal customers in the future. Any doubts about the brand or complaints about the product can be directly resolved.

Brand image

Building an image is very much important for a brand. You have a chance to expand your brand and increase visibility by attending trade shows.

Exhibitions prove to be beneficial to organisations in many ways. Participating in exhibitions from time-to-time ensures better profitability and better success for your brand, helping to spread the word about what your company has to offer.

Install pop up display stands for a successful show

Friday, July 9th, 2010

Various marketing and advertising techniques are used by different business owners and managers to increase their sales. If you want to attract customers towards your business then revise your marketing strategies. Among the oldest and most successful ways to increase your customer base are exhibitions or trade shows. By participating in different trade events, you can publicise your products easily.

If you have decided to participate in an exhibition show then invest in high quality display stands. This is because the stands reflect your business standards in the market. In today’s competitive world, different kinds of exhibition stands have been introduced for exhibitors. One of the most used and preferred stands is known as the pop up stand.

What are the benefits of installing pop up stands in exhibition shows?

Firstly, pop up stands can be easily installed or dismantled whenever you want. This means that you can erect the stands within a few minutes. Pop up stands are made from a lightweight frame and base, allowing you to move the stands easily from one place to another. This allows you to attend to more than one show on the same day.

Apart from the above-mentioned beneficial features, pop up stands are also known for being versatile in nature. This means that they are available in different shapes and sizes. You can also attach colourful banners on these stands to attract more visitors to your exhibition booth.

Two popular exhibition stands for your upcoming trade show

Thursday, July 8th, 2010

Exhibition shows play an important role in promoting your business in the market. If you are new to the world of exhibitions or trade events then attend different shows and gain some experience. Today, you will see that most business owners are opting for banner and pop up stands to display their products and offers.

Apart from television and internet, exhibition shows are also excellent ways to promote your business in the market. This is because trade events allow more potential customers to visit and check different options directly.

Features of two most popular types of exhibition stands

Banner stands – These display stands are known for being simple in nature and banners can be attached to them. Banner stands are available in different sizes. Large sized banner stands are designed in such a way that they can also hang more than 5 banners at a time. They can be installed in outdoor as well as indoor events.

Pop up stands – The structure of these stands is different from banner stands, as they provide space for exhibitors to stand. They even have shelves which allow you to display products in the show. Pop up stands are commonly used in indoor events.

When designing banners, use attractive graphics and colours to attract more people. Make sure that the product details and new offers are clearly printed on the banners which will be hung in both the stands.

Promote your business with trade shows and exhibitions

Wednesday, July 7th, 2010

In today’s competitive business scenario, it has become crucial for every small business to attend trade shows and exhibitions organised by traders, industry experts and market professionals. Networking is a key component of any business, big or small. Good contacts can really elevate your business.

Why attend trade shows
Trade shows facilitate personal interaction between traders, buyers, potential customers, as well as current customers and suppliers. Brain–storming sessions can be conducted to generate new product ideas, modify existing products and handle consumer complaints and grievances.

Planning before attending an exhibition
Once you have decided to attend a trade exhibition, you need to strategise well in advance to get the most out of your visit. You may have to decide which vendors you want to visit, which seminars to attend and also the products that you would like to purchase. You may also be curious about new products that have been launched in the market.

You have to look presentable at the exhibition at all times. You must not forget that you are an advocate of your business at the trade show.

The use of banner stands and other exhibition stands offers a smart, organised presentation. These exhibition stands can also make use of graphics and product information.