Archive for July, 2010

Benefits of exhibiting at a trade show

Friday, July 30th, 2010

All major companies have yearly business and marketing plans, and many company activities revolve around these plans. Firms also set a marketing budget for their marketing and promotional activities.

In their marketing plans, the company may decide to participate in a trade exhibition. This decision will depend on what the company wishes to gain from the exhibition in terms of profit.

Industry specific

Trade exhibitions are industry specific, and networking is very important. With the right networking, a company can create useful contacts by interacting with contemporaries and customers.

Real sales and sales leads

Participating in a trade show and setting up attractive exhibition stands can increase your chances of getting new orders, thus increasing your sales. Visitors attending trade shows mean serious business and some of them will sign up straight away. Even if you don’t manage to make any sales, there are ample opportunities for you to identify potential leads for your business.

You can interact with those who visit your booth and take their contact details. You can follow up on these leads via phone calls or personal visits by your sales staff.

At a trade show, many companies will be exhibiting their products. You as an exhibitor can observe and analyse what your competitors are offering to the customers.

Taking part in various exhibitions can help you keep up with the latest trends and innovations in the industry.

Vibrant display stand options for first time exhibitors

Thursday, July 29th, 2010

Companies that participate in trade exhibitions and shows will admit that arranging for exhibition accessories is a daunting task. They have to look after the exhibition arrangements, exhibition banners and exhibition display stands. Buying an exhibition display stand is very challenging. There are different types of exhibition stands available on the market. You have to select one that suits your needs.

Portraying your products
While purchasing an exhibition display stand, you should see to it that your exhibition display portrays your business in the correct way. Your exhibition stand should be capable of effectively displaying your products and also catching the attention of the trade visitors. It should be attractive enough to captivate the trade audiences who may be exposed to a number of exhibition display stands at the exhibition.

Realistic expectations
The key in selecting the right exhibition display stand lies in first identifying what you wish to gain from the exhibition. You should have realistic expectations from your trade show participation. Once you have decided what profits you wish to achieve from the exhibition, you can easily select an exhibition stand for your exhibition.

Right budget
Participating in a trade exhibition also calls for setting a budget for your marketing expenses. Choosing a low priced exhibition display stand can also meet your marketing needs.

Types of stands
There are different kinds of display stands that you can choose from. You may go for a display stand that has bold graphics and colours or you may purchase an exhibition display stand that has a peculiar shape to attract visitors. You can also centre your display on media screens.

Change the look of your exhibition with twist banner stands

Wednesday, July 28th, 2010

Twist banner stands are recent additions to exhibition stands. These stands are made for graphical backwall displays. They are available in different heights and lengths. You can use them as single and double sided stands. The most useful feature which participants can take advantage of is that these stands come with their own integrated lighting system.

As many people do not know much about these stands, let us have a look at some of its benefits.

Works as an alternative to many stands

The main problem faced by participants is the use of display stand. A single stand cannot be used to display too many things. You have to cut down either on the information or the graphics. The scenario is completely different with twist banner stands. You can add sections to this exhibition stand. Adding a section leads to addition in length. This saves you from any kind of compromise. Everything you need to display from text to graphics can be displayed on this stand without making any clutter.

Cost effective option

Twist banner stands come with inbuilt lighting systems. This saves you the cost of display stand lighting. All you need to do is light up your exhibition premises. You need not invest on too many exhibition stands at one time as this stand fulfills your demands by itself.

Promote your business in a better way with banner stands

Tuesday, July 27th, 2010

Are you looking for different marketing strategies for your business? If your answer is yes, then participate in exhibition shows. By taking part in an exhibition or trade show, you can advertise your business products amongst potential customers. To create a lasting impact on the customers or visitors, you should buy attractive exhibition stands.

Modular stands, pop-up stands and banner stands are the three most popular exhibition stands preferred by exhibitors these days. The latest banner stands are seen at almost all shows, events and retail stores. This is because these stands hold banners which attract customers. Make sure that the banners are designed properly.

How to design banners

Banners play a very important role in attracting people, so it is necessary to use bright colours and attractive messages. By printing offers and images on the banners, you can grab people’s attention and increase your customer base to a great extent. In addition to this, ensure that business information and product details are also mentioned on the banners.

Experience flexibility using roller banner stands

Monday, July 26th, 2010

Trade exhibitions are attended by almost all companies. To gain visibility for their products, most companies participate in them. A company can either organise its own exhibition, focusing on its own products, or can participate in a reputable trade show.

Trade show participation
When participating in a trade show, you have to make sure that your booth stands out from the rest. There will be many competitors with attractive looking trade exhibits, each vying for the attention of visitors. At a time like this, you have to use the best accessories to make your trade exhibit look eye-catching, compelling people to visit your booth.

Roller banner stands
Choosing the best accessories does not mean selecting the most expensive tools. Some tools are cheap yet simple and effective and create the right feel for your trade booth.

Roller banner stands are exhibition stands which help you to carry your displays more easily. All you need to do is position a metal base and pull the banner up. Roller banner stands comprises a base, telescope like stand and mounting hardware. The telescopic stand can be extended to whatever size you require. Generally roller banner stands measure around 80 inches in height and around 40 inches in width.

Their advantages
Roller banner stands have a lot advantages. They are portable as they are manufactured using ultra light materials. Their light weight makes them good for transportation and relocation to some other venue. Roller banner stands come with nylon bags which are very convenient to use. With these bags, you can carry roller banner stands to sale venues, sport stadiums, festivals and trade events.

Exhibition displays – affordable yet effective display solutions

Saturday, July 24th, 2010

Exhibition displays are among the best advertising media businesses can use for promoting their products and services. A lot of companies use expensive radio and television means for advertising their goods and services. However, if you are working on a low budget and want to promote your brand effectively, exhibition displays and banner stands are the perfect solutions.

For any business to be successful, it is important to create awareness of the brand among the target audience. If your products and services go unnoticed, you may not be able to achieve your sales targets. When promoting your goods in trade events, exhibition displays can help you showcase your brand in the best way.

Exhibition displays – the perfect advertising medium

Trade fairs, exhibitions and road shows are attended by people who want to know more about the products and services offered by a company. As many other companies will also be participating in such events, you must ensure that you use the best display means for showcasing your products and services.

Exhibition displays can be put up at almost any place. Banner stands are other display means you can use for creating awareness of your brand. An attractive and well designed banner stand can attract more crowds to your exhibition booth. They are also the best means to help you convey your message to your target audience without saying a word.

If you are looking for an affordable and effective way to advertise your products and services, exhibition displays are the best solutions.

Banner stands – make your brand an instant hit

Friday, July 23rd, 2010

Different products and services are launched by businesses on a regular basis. Every new product launched onto the market covers the needs of its target audience. There are times when a product is launched but does not perform well. In most cases, this is because people are unaware of the product.

Advertising is important for the success of any business. By advertising the products and services of your business in an effective manner, you can make sure that you reach a wider audience. Most companies take part in trade events like exhibitions and trade shows with the aim of promoting existing and upcoming products. If you have booked a space at an exhibition or trade show, you must ensure that you use the right advertising tools for creating brand awareness.

Banner stand advertising – make your products popular

Banner stands are one of the best advertising tools you can use for creating awareness of your products and services. They are available in different sizes, shapes, types and materials. You can use banner stands at any place such as:

• Trade shows
• Exhibitions
• Conferences
• Retail stores
• Shopping centres

Along with banner stands, you can also use point of sale display products such as leaflet dispensers, brochure holders, signage etc. Being lightweight and easy to set up, use and carry, banner stands are the best and most affordable advertising tools you can use for creating awareness of your products and services.

Trade exhibitions help facilitate customer interface effectively

Thursday, July 22nd, 2010

Trade shows and exhibitions have a mass appeal among the business community because of their salient features. They have a history of bringing together customers and traders. Trade shows are either business-to-business or business-to-customer. They have seen enormous growth in the past decade and the large number of trade shows conducted is a testimony to this.

Trade shows are industry specific
Trade exhibitions are usually industry specific. Companies manufacturing bathroom furniture will only like to participate in trade events that specialise in home décor, preferably in bathroom fittings. This is primarily because the crowd that will attend this exhibition is most likely to be the business’s key demographic.

The company would gain maximum exposure to its products by choosing a right exhibition. It always helps to have positive leads visit your booth rather than negative leads turning up and wasting your time as well as theirs.

Personal interaction

Trade shows and exhibitions also facilitate personal interaction between the customers, suppliers and the traders. This personal interface helps in better and effective communications among the different parties. This also helps in solving customer grievances and problems. Customers get a first hand feel of the products in a real time environment. This can help the traders understand customer choices better and come up with more innovative products.

Innumerable benefits of roller banner stands

Wednesday, July 21st, 2010

When a company wishes to participate in a trade exhibition, they have to decide on the services that they will require and also arrange for all the materials to set up their exhibit at the trade exhibition. The company will keep a lot of options open before deciding on the most appropriate exhibit to be set up.

Constructing an exhibit
Setting up a trade exhibit is no easy task. Though many companies claim that they can efficiently manage trade shows on their own, they seldom do. Some errors occur in planning, execution or any other stage of the exhibition.

Roller banner stands
If a company wants to make the most out of its participation, it has to select the best products to make its exhibit attractive. Using roller banner stands is very beneficial. Roller banner stands are simple to assemble, are very effective forms of advertising and stand out in a cluster of banner stands. As long as the company supplies the required pictures and graphics to the concerned people, roller banner stands take reasonably little time for preparation.

Easy transportation is one of the biggest advantages of roller banner stands. Roller banner stands are designed to withstand harsh weather conditions and they come with protection to safeguard them against precipitation, dust and harmful rays of sun.

Want to have a successful exhibition show? Opt for banner stands

Tuesday, July 20th, 2010

It has been proven that most of the potential customers attend exhibitions and trade shows to know more about latest products and services. This is why various business owners are taking part in exhibitions these days. If you are searching for new ways to increase your customer base then an exhibition show is a perfect option. In an exhibition show, you can draw more customers towards your stand and increase sales.

Due to different business needs, various types of stands have been introduced in the market. One of the most popular stands is banner stands. These stands are known for being the best way to advertise different business products. If you are planning to launch new business products in the market then create a long lasting impact on people with banner stands.

Banner display stands are available in different types such as X banner stands, roller banner stands and hanging banner stands. From the above mentioned types, you can choose the one which suits your business requirements and exhibition. Here are two reasons to use banner stands in your next exhibition show:

Foldable in nature – Unlike other rigid display stands, banner stands can be easily installed within few minutes. Once the exhibition is over, you can fold the stand and carry it in a bag.

For different places – Not only in exhibitions, you can also use banner stands in road shows to advertise new offers. After the exhibition, you can place the stands near the retail stores.

By placing banner stands at suitable locations, you can convey your message and attract more customers.