Archive for January, 2010

Pop-up displays are perfect for exhibition shows

Sunday, January 31st, 2010

Pop-up displays are rapidly becoming a popular means for companies to showcase their products and services. These displays are often used at places like exhibitions, trade shows, road shows and shopping centres. The flexibility of pop-up display stands make them usable for an extensive range of organisations and businesses, including charities, leisure centres and schools.

Pop-up display stands have numerous features that make them one of the best means of exhibition equipment to invest in. When used appropriately, pop-up display stands can also form a backdrop to launch or present a company’s products and services at a trade show or exhibition.

By investing in more than one pop-up display stand, you can easily link both stands with similar messages to further enhance your display prospects. The stands can even be used separately to differentiate one message from other. Pop-up displays are generally lightweight and can be easily folded into a portable carrier. They can be thus transported easily from one place to another.

Pop-up display stands come in many different sizes. This enables you to choose one that fits your requirement and budget appropriately. So, if you are participating in an exhibition or a trade show and need to convey a worthwhile message to promote your products and services, pop-up displays are a great choice.

Getting your exhibition display just right

Sunday, January 31st, 2010

When you’re participating in a trade show or exhibition, it is very important to get the right exhibition display. If you don’t use the right type of exhibition display, you won’t be able to advertise your products and services properly. However, before making any choices you need to do plenty of research, planning and designing.

When designing your company logo for the stand, you need to take time to discuss with the designer what it is you’re looking for. The type of exhibition display you select will determine the way in which your company is represented at the exhibition. This could include demonstrating your existing or new products.

Exhibition displays can range from simple banner stands or pop-up stands to projectors, graphic displays and interactive screens. It can even include poster holders and leaflet dispensers. Having leaflet dispensers is a good idea if you want your company to reach a wider audience.

As there are likely to be many companies taking part in the exhibition, all displaying their products and services, it is important to use the best display items possible in order to create a favourable and long lasting impression on visitors. One major advantage of using an eye-catching display is that it helps to pull in potential customers to your exhibition stand.

So, if you want to maximise your marketing efforts, opt for the best display stands possible.

Why it is important to use display stands

Saturday, January 30th, 2010

Companies all over the world have started to use different kinds of business tools that can help to advertise and promote products and services. These business tools can help companies to reach out to a large number of audiences quickly and easily. Of the different kinds of tools used, display stands are one of the best for promoting products, as they are great at grabbing attention; an important requirement for a growing business.

Makes companies unique
- Display stands can be designed in a number of ways, which can include a variety of different colours and accessories to help them stand out. Due to this feature, display stands allow a company to stand out from their competitors.

Get noticed
- Another benefit that display stands can offer is the ability to get noticed in a crowd. Most exhibitions have hundreds of other companies exhibiting their products and services, and using display stands makes it easier to stand out in a large crowd.

The best thing about display stands is that they are available in different styles. Most of them are easy to carry about and set up, so based on their requirements and preferences, companies can choose the most appropriate display stands.

Promote your business with exhibition displays

Friday, January 29th, 2010

If you are launching a new product or business, it is important to promote and advertise it well. Many companies choose to take part in trade shows and exhibitions in order to display their products and services.

With the rise of trade shows and exhibitions all over the world, exhibition displays have now become a vital promotional tool for businesses. If you want to create a positive impact on potential customers and visitors, it is important that you utilise the right type of display materials.

Exhibition displays are a very effective advertising means that can help to capture the attention of potential customers and lure them towards your booth.

There are many display items that you can choose from, including banner stands and pop-up stands.

Trade shows and exhibitions are an excellent way for companies to establish face to face contact with their target audience. It also helps companies to determine the likes and dislikes of the customers.

This is why exhibitors- both seasoned professionals and amateurs- opt for display stands that they can customise to the needs and image of their business.

Ways in which your business can benefit from roller banner stands

Friday, January 29th, 2010

With more and more businesses taking part in trade shows, developing new promotional tools has become very important. There are different kinds of promotional tools available and each has their own benefits and uses. Roller banner stands are one of the most important promotional tools used at trade shows today, as they can benefit companies in a number of ways.

Attract attention

Roller banner stands are one of the best tools for attracting the attention of visitors at trade shows, and can be used for promoting a company, services or products. Roller banner stands can include a combination of colours, pictures and text, which is why they are so popular.

Save space

Another great feature of roller banner stands is that they don’t take up much space in trade show booths. They can also be placed outside the booth and still have the same impact on visitors.

In addition to all this, roller banner stands are lightweight so they can be transported from place to place. They are also available in different sizes so that they suit different requirements.

Roller banner stands are not expensive, which makes them perfect tools for companies of all sizes.

Things to look for when choosing banner stands

Thursday, January 28th, 2010

Banner stands are a good way to promote a business. Listed below are a few tips to choose the best banner stand.

Setup: The attraction of banner stands is the fact that they can be set up easily. You should look for a banner stand that can be set in place with ease. It should not have too many complex components or involve heavy lifting.

Size: Banner stands are available in a variety of different sizes. The size you will need depends on the job to be done. If you are relying on banner stands to do most of the communication at the exhibition, you should get a large sized banner stand.

Shape: You have to get banner stands in a shape that stands out. Long and rectangular banner stands are common at most exhibitions. You should try to get a banner stand that is a unique shape.

Price: In comparison to other methods of display, banner stands are economical. They will cost you very little and are functional as well as portable. You should keep the function of the banner stand in mind before you choose one.

Portability: You have to keep the weight of the banner stand in mind. Ensure that the banner stand is light and has carrying apparatus like a stand with wheels. This will allow easy portability for transfer between venues.

Keep these tips in mind when you choose banner stands.

All about exhibition stands

Wednesday, January 27th, 2010

Exhibition stands are a good way to communicate your marketing messages effectively. Listed below are a few different criteria for choosing the right exhibition stands.

1) The reason to buy an exhibition stand: When you are at an exhibition it is not likely that everyone will visit your stand. You have to attract your target audience. This will require a marketing message that is clear and compelling. Exhibition stands that are designed well are capable of sending out the right message.

2) Pop up stands: A good way to attract your target audience to your stand is to have a stand that is unique. Pop up stands that are designed creatively are the answer. Pop up stands are attractive, effective and versatile. They can be used for big tradeshows as well as small events. If you have a new product or service, you can use pop up stands to inform people about your products.

3) Banner stands: You should choose banner stands if you are looking for a cheap and portable option. These stands are compact and lightweight. They can be carried to tradeshows and exhibitions with ease.

4) Brochure stands: Brochure stands, also known as literature stands, are a good choice for exhibitions as they are perfect for distributing brochures and literature to prospective clients.

Tips for choosing the perfect exhibition stand

Wednesday, January 27th, 2010

If the recent trend in the economy continues, you will have to be sure about the strategy you employ to gain new customers. If you are doing this with the help of an exhibition you should consider the following tips. These tips can help you to select the best exhibition stands.

• Shop for the best deals available. No matter how good or bad your business might be doing, it is important to look for a deal that offers quality at a reasonable price. The time you spend looking for a good exhibition stand designer, the better your levels of communication will be. You can also use the same exhibition stand over a long period of time and for a number of other events.

• The graphics that you select for exhibition stands need to be vivid and bright in colour and tone. Ensure that there is not too much clutter. Choose the graphics made of materials that are hard wearing and can be used for many events.

• Ask your exhibition stand supplier for a warranty on exhibition stands and the other exhibition display items. A warranty will give you added confidence.

Keep these tips in mind when you are having a stand at a tradeshow or exhibition.

Portable stands – The innumerable benefits and attractive features of exhibition stands

Tuesday, January 26th, 2010

Portable exhibition stands are certainly one of the most popular types of exhibition stands at present. Such stands have provided several new display opportunities to their users. Portable stands are used at many places such as trade shows, exhibitions and presentations. These stands are a viable choice to expand the horizons of the marketing strategy of the organisation.

The first image which comes to mind whenever you think about exhibition stands is a bulky and over-sized crude stand that is also heavy in weight. However, exhibition stands have undergone a tremendous change over the years and now have several new features. Exhibitors now use portable exhibition stands, such stands have a lot to offer, especially while displaying the products at a trade show or a similar event.

The reasons behind this ever-increasing popularity are as follows:

Exhibition stands are easy to assemble and dismantle after use. And, these stands enable exhibitors to attend a huge number of exhibitions and communicate their message to a larger target audience. The eventual result of this is increased sales volume and clientele. As mentioned, these stands are easy to assemble and can be assembled without any additional assistance. Their light weight coupled with the simple way they can be erected and dismantled makes them perfect for easy transportation.
In addition, the stylish nature of portable exhibition stands enables exhibitors to show off their products to the best of their potential, and hence portable stands are indeed an efficient way to advertise your message to the masses, with minimum expenditure.

Use custom made exhibition stands to get the right results

Tuesday, January 26th, 2010

Are you planning to promote your goods and services at an exhibition? It is always a good idea to opt for custom made exhibition stands in order to stand out from the crowd. Such stands can add to the success of any marketing or promotional campaign. Custom exhibition stands are commonly used at trade shows, fairs and exhibitions.

Custom exhibition stands help an organisation to portray the right image to the target audience. This image plays a vital role since any sort of further interest or enquiry depends upon the projected image of the company. This is the reason why an attractive, visually appealing and professional stand is needed to create the perfect first impression.

You are probably wondering about the reasons behind opting for custom exhibition stands? Custom stands can perfectly meet the requirements of users and this cannot be achieved with a standard type of stand. These stands offer a greater degree of flexibility to their users.

Exhibition stands can be easily set up, and adjusted to fit into the available space. Moreover, they can be easily transported from one place to another. They can also be stored away when not in use. Besides these features, custom stands are also perfect for promotional campaigns. For instance, an attractive logo or design will certainly suit a custom stand.

Custom stands are available in many different patterns, designs, varieties and styles. Thus, users can modify these stands on the basis of their budget and requirements. Employ exhibition stands and obtain a competitive edge.