Whittlestone case study
Brief
To develop a brand and position the pump to be the natural choice for new mothers. Design and produce, packaging, a web site and pos literature to make them stand out from their competition and persuade buyers of large retailers to stock.


Background
Whittlestone is an established brand in the USA but new to the UK. After discussions they realised that the British market is totally different to the UK one and a different approach would need to be taken to establish itself in this country. We were briefed as above and the work started.

Our response
We researched the mother baby market and the ins and outs of expressing milk. Investigated the competition and developed a strategy and look that would stand out from the competition and be usable across all media.

Outcome
In 12 months the sales have exceeded their target and the pump made the final 3 of the Mother and Child Product of the Year. Boots have stocked it throughout the country, as have Mothercare. Whittlestone has been featured in many baby and mother magazines and is stocked by the largest pharmacy chain in Northern Ireland. John Lewis has just placed orders. The success now means that Whittlestone can start selling abroad and we look forward to helping them do this.
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