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01782 264110
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01782 264110
we are happy to help
Exhibition stands - know your goals.
It pays to know what you want to achieve before you buy your exhibition stands.
Even in tough times, exhibitions are a great marketing tool. There's nothing quite like the face-to-face contact that manning exhibition stands gives you. The chance to talk to decision makers, demonstrate your product or service and catch up with vital contacts can't be passed up. What matters, though, is that you use your exhibition stands to their full potential, or you could just be throwing money down the drain.
Making the most of exhibition stands
Some marketing departments reject exhibitions stands as a marketing tool, saying their too expensive, both in terms of marketing budget and staff time. This can be a short-sighted view, however, because a well-planned and executed exhibition can make a real difference to your sales. Setting your goals beforehand and making sure you follow through can turn your exhibition stand from a washout into a real success:
· Choose your show wisely - why do you want exhibition stands at this particular show? Is it just to be seen, or is it because the right people will be attending. If you can only afford to go to one show each year, make sure you pick the one that's most likely to bring sales to your door - not the one in the nicest location or with the best after-hours nightlife.
· Set your targets - once you know which show you'll have exhibition stands at, set your sales target for the show. It may be to capture a certain quantity of data, or to make a certain number of sales directly from the stand. It may be to recruit a number of people or to find a supplier in a specific area or country. Whatever your target, set it early, and then make a plan so that you can achieve it.
· Plan ahead - exhibition stands take some time to organize. Once you've booked your space you need to think about how you're going to occupy it and what strategies you'll use in order to achieve your target for the show. Think about the message you want to send and choose the best sales people to attend the show so that you get the results you want.
· Work hard - although manning exhibitions stands has often been seen as a bit of a "jolly", it's actually very hard work if it's done properly. You only have two or three days at the most in order to realize your goals, and hanging around the exhibition stands that are closest to the bar won't get you anywhere.
· Measure - all marketing activity should be measurable in one form or another. The results you get from exhibitions stands are no different. Keep track of your progress as you go through the show and then have a comprehensive debrief once the show has broken down so that you can see exactly where you are and project sales that will come in from your show activity.
Looking for exhibition stands? Turn to The Plus Group
Plus - Helping you Create Business.
At the Plus Group, we take time to understand your market, your business, your goals. Only then do we create Exhibition stands, Banner stands, Pop up stands and associated marketing materials with the appropriate mix of media that drives your business forward. Want to know more? contact us now! We've been doing it for 27 years, so for your next exhibition stand or marketing project just call us for some free advice, Tel: 01782 264110.
Exhibition Stands , Banner stands, Pop Up Display Stands.
Even in tough times, exhibitions are a great marketing tool. There's nothing quite like the face-to-face contact that manning exhibition stands gives you. The chance to talk to decision makers, demonstrate your product or service and catch up with vital contacts can't be passed up. What matters, though, is that you use your exhibition stands to their full potential, or you could just be throwing money down the drain.
Making the most of exhibition stands
Some marketing departments reject exhibitions stands as a marketing tool, saying their too expensive, both in terms of marketing budget and staff time. This can be a short-sighted view, however, because a well-planned and executed exhibition can make a real difference to your sales. Setting your goals beforehand and making sure you follow through can turn your exhibition stand from a washout into a real success:
· Choose your show wisely - why do you want exhibition stands at this particular show? Is it just to be seen, or is it because the right people will be attending. If you can only afford to go to one show each year, make sure you pick the one that's most likely to bring sales to your door - not the one in the nicest location or with the best after-hours nightlife.
· Set your targets - once you know which show you'll have exhibition stands at, set your sales target for the show. It may be to capture a certain quantity of data, or to make a certain number of sales directly from the stand. It may be to recruit a number of people or to find a supplier in a specific area or country. Whatever your target, set it early, and then make a plan so that you can achieve it.
· Plan ahead - exhibition stands take some time to organize. Once you've booked your space you need to think about how you're going to occupy it and what strategies you'll use in order to achieve your target for the show. Think about the message you want to send and choose the best sales people to attend the show so that you get the results you want.
· Work hard - although manning exhibitions stands has often been seen as a bit of a "jolly", it's actually very hard work if it's done properly. You only have two or three days at the most in order to realize your goals, and hanging around the exhibition stands that are closest to the bar won't get you anywhere.
· Measure - all marketing activity should be measurable in one form or another. The results you get from exhibitions stands are no different. Keep track of your progress as you go through the show and then have a comprehensive debrief once the show has broken down so that you can see exactly where you are and project sales that will come in from your show activity.
Looking for exhibition stands? Turn to The Plus Group
Plus - Helping you Create Business.
At the Plus Group, we take time to understand your market, your business, your goals. Only then do we create Exhibition stands, Banner stands, Pop up stands and associated marketing materials with the appropriate mix of media that drives your business forward. Want to know more? contact us now! We've been doing it for 27 years, so for your next exhibition stand or marketing project just call us for some free advice, Tel: 01782 264110.
Exhibition Stands , Banner stands, Pop Up Display Stands.
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| Exhibition Stands, Banner Stands, pop up Stands and Display Stands articles |
|For more banner stands, exhibition stand and associated equipment click here |
| contact us| artwork | associates | table top stands | gallery | 3 x 2 pop up stand | 3 x 3 pop up stand | 3 x 4 pop up stand | pop up stands | banner stands |
| Exhibition Stands, Banner Stands, pop up Stands and Display Stands articles |
|For more banner stands, exhibition stand and associated equipment click here |
