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Display stands - getting the right advice.
It's important to buy the right display stands, which is why you should look for professional advice.
If you've never exhibited at a show before, it's worthwhile getting all the advice you can on display stands and how to use them. You need to get as much value as possible from your budget, creating an impact with the space you have. There are several things to think about, and it makes sense to get advice on all of them before you make a final decision.
Getting advice on display stands
Budget - any company that's quoting for display stands will need to know how much you have to spend. There's no point quoting on an all-singing, all-dancing solution if you only have a couple of thousand pounds to spend. Decide how much you're prepared to spend on your display stands so that the companies you talk to can give you a realistic solution.
· Goals - a good display stands company will ask you what you want to achieve from the show. This will help them to suggest a style and design for your display stands that will help to attract attention and push the message that you want to get across. Going into a show without clear goals is dangerous, as you're unlikely to get as much back from the show as you put in.
· Space - Buy your display stands to fit the space you've booked. Talk to the display company about the sort of space you have and where it is. They will be able to advise you on the best combination or arrangement of display stands for your needs.
· Brand - exhibiting at a show is a great way of re-enforcing your brand. Sending a consistent message to customers - both current and potential - can strengthen your offering, so don't forget to make your brand a key part of your display stand's design.
· Additional items - few companies turn up to exhibitions with just their display stands and nothing else. You need to consider whether you're going to display products, or hand out promotional leaflets or brochures. If you're collecting data from visitors, you might need advice on the best way to do so, and you may need to provide furniture, food or drink for your stand. Thinking about display stands as a complete package can help you to ensure you don't miss anything out.
Whilst you may have clear ideas about what you want from the exhibition, it's always a good idea to take advice from the people who are organising display stands day in, day out. You may find that you can save money and make a greater impact if you take on some of their suggestions.
Looking for display stands? Turn to The Plus Group
Plus - Helping you Create Business.
At the Plus Group, we take time to understand your market, your business, your goals. Only then do we create Exhibition stands, Banner stands, Pop up stands and associated marketing materials with the appropriate mix of media that drives your business forward. Want to know more? contact us now! We've been doing it for 27 years, so for your next exhibition stand or marketing project just call us for some free advice, Tel: 01782 264110.